Ben Southgate has been helping major brands to grow for over 20 years. His experience covers a range of sectors including FMCG, banking, retail, utilities, sports, telco, media & tech.
Strategic projects are focused on 3 areas:
BRAND
STRATEGY
Working with clients to clearly position their brands. Articulating purpose, values, behaviours and writing the brand story that pulls it all together.
NEW PRODUCT DEVELOPMENT & NAMING
Creating compelling propositions and names for new products and services.
MARKETING STRATEGY FACILITATION
Working with CMOs and their teams to solve tough marketing problems in collaborative workshops.